Cover Letter

Every day is fresh start marker on graph paper
Photo by Alysha Rosly on Unsplash

I can bring a great deal of experience, passion, and creativity to content creation and management for marketing agencies and in-house marketing departments.

In my five-plus years at Pocket Nurse, marketing efforts drove success through improvements in copy writing and by increasing our digital marketing footprint. I grew the Twitter account, created the blog SimTalk™ blog, started the Instagram account, and wrote and edited several long-form pieces. While growing these channels, I also continued to provide copy writing and copy editing for our print and digital catalogs, and the Pocket Nurse website.

In addition to customer-facing copy and content, in the summer of 2018, I was charged with creating and executing the employee intranet. I worked closely with the IT intern that summer to launch PN Pulse. Once it was introduced to the company, I continued to create content for it, and the intranet became vitally important during the COVID-19 pandemic.

In 2019, I was a founding member of the Inclusion and Diversity Committee at Pocket Nurse. This committee started with the intention of bringing awareness of our workplace cultural, religious, and social diversity to our fellow employees. Throughout 2019 and 2020, we covered many topics to educate and celebrate diversity, and encourage Pocket Nurse employees to bring their true, authentic selves to work. In 2021, our efforts for becoming more diverse and inclusion were focusing on networking, recruitment, and onboarding. I have no doubt the committee’s success will bear fruit.

Throughout most of 2020, I moved away from social media marketing into two different primary roles, that of content creator for the blog, and copy writing and editing for the website and catalogs. During the pandemic, Pocket Nurse had its most successful year, and in 2021, sales have continued apace. Weekly sales grew to $1 million, and web sales have nearly tripled.

I am sad to have had my time at Pocket Nurse come to an end. My job description no long aligned with the business needs of the company, and my position was terminated.

But now I can continue my career as a content specialist elsewhere, bringing my writing expertise, attention to detail, and passion for communication to new levels.

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